People Do Have Money - It’s not your job to manage it for them
Lately, I’ve been hearing from so many solopreneurs who feel guilty about charging for their work.
Maybe you’ve felt it too; hesitating before naming your price, worrying that potential clients can’t afford it, wondering if you should lower your rates because “times are tough.”
Because everywhere we turn, we’re being told:
❌ No one has money right now.
❌ People aren’t spending.
❌ It’s not a good time to sell.
But here’s what’s actually true: There is money. And people need what you’re selling.
People are still investing in the things that matter to them. Businesses are still growing. People are still hiring coaches, buying courses, booking services. The fear that there’s no money is just that—fear. And you don’t want fear to run your business.
But there’s something else happening here, too.
So many solopreneurs try to take care of their potential clients by charging less than they need to sustain themselves.
They assume:
💭 If I raise my prices, people won’t be able to afford me.
💭 I don’t want to make anyone uncomfortable by asking them to invest in themselves.
💭 It’s my job to make sure my work is accessible to everyone.
Dear reader: it’s not your job to manage other people’s finances.
It’s not your responsibility to decide what someone can or can’t afford. Adults make their own financial choices every day. They choose what to spend money on, what to invest in, what feels important to them.
Rachel Rogers describes this as worrying about OPPs - Other People’s Pockets.
Our job as solopreneurs isn’t to take on the weight of their financial decisions. It’s to price in a way that’s ethical and sustainable while offering different ways to engage with our work.
✨ This is why we create multiple offerings, so people can choose what works for them.
✨ This is why we offer payment plans, so people can manage their cash flow in a way that makes sense for them.
✨ This is why we don’t assume what people can or can’t afford, we let them decide.
Because when we undercharge, the only person we’re really taking care of is the system that wants us to stay underpaid.
So if you’ve been holding back from charging what you need to in order to meet your needs, ask yourself:
💭 What would change if I trusted that my clients exist and they’re ready to invest?
💭 What would shift if I let go of managing other people’s financial decisions?
💭 Am I will to shed an identity of being broke?
If you need help pricing in a way that feels both ethical and sustainable, let’s figure it out together. Apply for 1:1 coaching and book a free 60 minute call.
Thanks for reading.
P.s. If you want to learn how to price your offers in a way that feels fair, sustainable, and aligned with your values, my free mini masterclass, Fair and Fearless: Ethical Pricing Strategies for Solopreneurs Who Want to Do Good and Make Money will help you break free from undercharging so you build a thriving business that works for everyone.
